MY WAY EDP Free gift wrapping

INTRODUCING MY WAY; THE FEMININE FRAGRANCE BY GIORGIO ARMANI

Giorgio Armani, designer of timeless fragrances, unveils its new fragrance; MY WAY.

Through meaningful connections to others, one finds the path to the truest version of oneself.

 

I AM WHAT I LIVE

MY WAY is inspired by the genuine search for meaning and authenticity that lies outside oneself, ultimately creating a more profound way of being. Through the influence of serendipitous encounters and new experiences, one discovers one’s own multifaceted depths. Intimate yet universal, “I am what I live” encapsulates this ethos.

 

FINDING ON HER OWN PATH

A fragrance for a new generation, MY WAY encapsulates curiosity and connections, embodied by a woman looking for experiences that challenge her preconceptions and take her into new, unchartered territory. She seeks out meaningful, authentic ways of connecting with others. Through truly learning from others, she reinvents and finds herself. She is curious and open. Learning from others, whilst discovering the world is how she forms a stronger sense of self.

CAPTURING MEANINGFUL ENCOUNTERS OF THE WORLD

MY WAY is a contemporary floral fragrance with a fusion of white flowers at its heart. The fragrance is composed of the finest natural ingredients: Vanilla is sourced from Madagascar through an inclusive program that benefits local communities, while the Tuberose is harvested in India. In creating the notes, craftsmanship meets innovation, as the Tuberose heart is extracted using molecular distillation, allowing the perfumers to select the creamy, velvety facets tailor-made for MY WAY. The Orange blossom note is extracted using an innovative, exclusive and entirely natural enfleurage process, whose cold extraction method infuses the Orange flowers in Orange essence. The artisanal approach finally translates in the manual weighing and blending of the fragrance’s concentrate in Grasse creates pure, highly-refined notes with enhanced radiance and naturality.

Created by Master perfumer Carlos Benaïm and senior perfumer Bruno Jovanovic (IFF).

Top notes: BERGAMOT FROM CALABRIA & ORANGE BLOSSOM The sparkling start of the fragrance. The orange blossom note, extracted from hand-picked bitter orange fruits, is created using an entirely natural effleurage · Heart: TUBEROSE & JASMINE FROM INDIA The bright floral heart of the fragrance is a contemporary interpretation of iconic flowers. The Indian tuberose flower is sourced and hand-picked near Mysore, India, in · Base: CEDARWOOD FROM VIRGINIA, VANILLA FROM MADAGASCAR & WHITE MUSKS The enveloping vibrant base of the composition